Everything You Need To Know About Instagram Advertising

April 25, 2018

The launching of Instagram advertising was welcomed with open arms by companies across the world, that are currently able to use the platform to reach 400 million active users globally.

For como ganhar likes no instagram in the Middle Eastern area, its launch has become more celebrated, as a vast majority of the Arab speaking people are more accessible on Instagram than on any other social networking platform.



Instagram in general gives a higher engagement rate than any other societal platform. When you have an active Instagram profile, you’ll see it is far more likely to your posts to get noticed on the channel than on other programs. It is also relatively easier to acquire a great following on Instagram organically.

The introduction of Ads make it easier to reach targeted customers on Instagram, and may do wonders when used in an effective way.

Everything you need to know about Instagram Advertising

It offers multiple ad formats

Instagram advertising offers you three different types of advertisements: picture, video and carousel. Image ads let you use visual imagery to tell your story and also appeal your target audience to do it while video advertisements give you up to 30 seconds to send your message as artistically as you want & carousel option is picture advertisements on steroids, permitting you to use several images which the viewer may swipe providing a number of opportunities to activate an action.

You have call-to-action buttons for driving traffic to your website

The most frustrating part in regards to social networking marketing is - sparking engagement. You may find a great deal of opinions and likes, but forcing the identical traffic to your site is somewhat tricky. Instagram ads offer you call-to-action buttons (much like Facebook advertisements) that allow you to drive visitors directly to your site. The call-to-action buttons are available on all the 3 ad format types.

Specific ad targeting

Instagram advertisers have always been in a position to target audiences by age, location, and gender. But now, it’s working with parent company Facebook to reach users based on their interests and connections to both networks - a uniquely strong data collection of people’s private preferences.